Initial Reaction: Kate Moss for Free People? That's strange...
But no, it is just a very Moss-esque model called Martha Hunt who brings FP's latest lookbook to life in a paparazzi-inspired, metropolitan shoot that breaks away from the brand's usual Bohemian style.
I'm loving all the denim, especially in the form of two very different dresses that could be played up with red lips for a night out or dressed down with moto boots and a leather jacket for a quick and chic outfit for class.
These photos also have me extremely excited to get to New York where I'll be playing paparazzi myself while stalking people during NYFW! Can't wait to see all the amazing looks!
Photos by Guy Aroch for Free People September 2012